If you’ve ever wanted to operate your business under a name different from your legal business name, you’ve probably come across the term “DBA.” DBA stands for “Doing Business As.” It’s sometimes called a trade name, fictitious name, or assumed name. Registering a DBA allows your business to present itself to customers with a name that’s more marketable or descriptive, without having to form a brand-new legal entity. Why Businesses Use DBAs Branding: A landscaping company

The other day, a client of Hyperspace and fellow founding CEO asked me a great question: “What do you do when a potential client doesn’t see your value?” We’ve all been there — you're pitching your heart out, laying out everything you can do, and suddenly their eyes glaze over. You’ve lost them. The deal’s gone. Here’s what I’ve learned: Before you try to “win them back,” pause and ask one essential question— Is this my ideal client? And I don’t mean someone with deep pocket

What do you do when you run into a problem that is unsolvable? As business owners, we wouldn’t be where we are if we weren’t indomitable problem solvers. At the most basic level, businesses are simply machines built to solve specific problems and receive money in exchange. We are the builders of those machines. “Unsolvable?” someone says. “Watch me!” I reply. All problems have solutions, I believed, (it just takes the correct application of smarts, work ethic, and will) until

In this article, we’re assuming you’re the owner and operator of an LLC. (If this doesn’t describe you, reach out to us for tailored advice.) We’ll also assume you’ve already read our article, “ When to Turn Your LLC Into an S Corp .” The first thing to understand about this process is that your LLC doesn’t go away when you begin operating as an S Corp—it gets modified. Think of it as if your LLC were a car. You’re not taking it to the dealership to trade it in; you’re taki

Before you jump into building, take a moment to think. The questions below aren meant to help you clarify what matters to you, what kind of company you want to build, and how you can make a meaningful impact. Set aside 30 minutes, grab a pen, and reflect honestly. 1. What does success mean to you? Entrepreneurship is hard. There are easier ways to make money. So why are you choosing this path? What would make you feel fulfilled in your career, your lifestyle, and the impact

When I was in my early 20’s, working on one of my first startups, I sat down to discuss my goals for myself and the company with a...